Athletic training is a highly complex subject that is perfectly suited to learning online.
There are a huge number of books on the subject which sell very well, but a common theme in reviews goes something like: “I’ve read the book more than once and still don’t get it!”
By creating an online course you can address this problem, promote your business and monetize athletes that can’t afford a professional coach or live on the other side of the world.
Trainingwithdata.com is the fastest growing resource for athletes interested in improving their performance through the use of data and new technology.
Our athletes come from around the world, including all the English speaking countries including: USA, Canada, United Kingdom, Germany, Netherlands, Australia, New Zealand, and South Africa.
We’ll market your course for you and you’ll earn 70% of all sales paid by PayPal. (Course prices can range from $20 to $200 or the equivalent in local currency).
OK, I’m in, how do I create my course
The most important thing is to choose a subject that you know will be of interest to athletes and that you are knowledgeable and enthusiastic about.
You’ll need to allow around 4 to 6 weeks to create a substantial, professional course that will sell to a wide audience of athletes around the world.
You should be energetic and confident! If you’ve never presented to camera before it can be a little daunting at first. Don’t worry you have unlimited time to get it right and practice makes perfect.
You’ll need a “Recording Studio” a room with minimal external noise, no echo (soft surfaces such as beds and chairs help here, you can hang fabrics on hard walls) and a plain background to film against.
An HD Camera and Microphone (You may be able to use your Phone camera and a cheap lapel microphone).
We’ll help you create your course, check the quality, upload it and market it for you.
Detailed instructions for creating your course
It’s important to make sure you’re engaging your students with a well-structured, practical, and rewarding learning experience. The most successful instructors spend a lot of time planning and scripting their course before even thinking about filming.
Create a persona of your ideal student
A persona is a model of your target student; you use the persona to qualify and test your course content and design. Think about your ideal student and create a persona that describes this person: Their needs, existing knowledge, age, ability, interests, financial situation, self coached or professionally coached, ambitions etc.
Now ask yourself: what does this student already know? What are they looking to learn? In your introductory lecture, address that primary target student and tell them why the course is perfect for them. Begin by saying: “I created this course for…”.
You can create and target more than one persona.
Your Persona will ask her or himself (not necessarily in order of priority):
- Is this course relevant to my needs?
- Is it good value for money?
- Can I find this stuff online for free? (and if I can why is it worth paying for this course)
- How credible is this instructor?
- Am I going to understand and retain what I need to know? (Or will I fall asleep!)
- Can I talk to the Instructor online or by email? (This can be a big selling point)
Mix up your lecture formats to keep students engaged.
It’s really important that you use a variety of different formats in your course; here are the main formats you should include:
Piece to Camera
Speaking straight to the camera is the best way to build rapport with your students and keep their interest. Think about how the News channels mix talking heads in with videos and graphics.
Talk as if you are speaking directly and exclusively to your chosen persona.
Video demonstrations are the best way to explain difficult concepts and to demonstrate anything practical such as how to use software or apps.
You can narrate as you film but it may be better to focus on the filming and then add the narration later for a more professional result.
Powerpoint slides are useful for showing data and bulleted lists, but don’t fill them with text.
Keep them simple and dynamic. And don’t read them during the narration, talk naturally about what they represent.
This is one of my favorite ways to teach and you should defiantly try to use it. Get a Waycom graphics tablet or equivalent and practice drawing on screen!
It’s a very engaging way to present.
Infographics make a big impact and although they take a lot of effort to create you can reuse them in other marketing channels such as Instagram.
Multiple choice questions are a great way for students to stay engaged, reinforce learning and check their progress and understanding.
Developing Resources such as checklists and spreadsheets branded for your business are a great way to add value and stay front of mind long after the course is finished.
Now create your course outline
Your course outline is the foundation for your course, this is where you decide how you will structure and visualize your content. Take a look at our free template which you might want to use.
Now create your introductory video
The introductory video is the most important part of your course. It sets the tone and expectations for your students. It needs to be brief (2-4 minutes) and it needs to make a big impact.
Writing the introductory video at this stage is a great way to check your course flow and to sense check everything. It describes your course “Mission Statement”.
Another benefit of creating the first few drafts of your introductory video at this stage is that you get to practice and improve your presenting technique early on.
Introduce yourself and explain why you’re the best person to be teaching this course. Tell your students what the objectives of the course are, how it’s laid out, how long it will take to complete and what they’ll be able to do when they’ve finished it.
Give students any tips to ensure they get the most from your course and see it through to the end.
It’s a good idea to add questions between the lectures to keep things interesting and allow students to check their progress, but make sure there is an option to skip these as many people won’t want to take quizzes.
Also tell students if they should take each lecture in order or if it OK to take them in any order they like.
When you are happy with your introductory video you can send it to me for review and feedback.
Script your course
Now you have your course structure and some experience of presenting to camera you can begin preparing your lectures.
Prepare any presentation materials and resources you need and create a script for each lecture: Bullet point notes are usually ideal. (Remember you don’t want to end up reading Powerpoint slides verbatim),
I think it’s best to script the whole course before you start filming but there’s no reason you can’t film the lectures as you go. Whatever works for you.
How long should my course be?
Your course should last at least 30 minutes and should be as long as it takes to fully teach your topic and allow your students to achieve their course goals.
Longer courses often sell better but don’t be tempted to pad out a course with boring or irrelevant material.
You could create a really comprehensive 8 hour course that covers multiple subjects and then also create 3 or 4 lower priced subsets of that course if they work as standalone units.
Each course should be split into sections which are the main topic and then within that section there are a number of lectures (videos).
Start with an introduction to the section, then move on to the meat of the subject, (Optionally interspersing with short quizzes of 2 or 3 questions if you like).
Finally end with a review of what’s been learned and where to get any resources (resources should be covered in the section intro if they are needed to study the section.
Each lecture should be between 2 and 10 minutes long. 15 minutes is just about acceptable for a couple of lectures but they’ll need to be REALLY interesting.
What equipment and software do I need?
Modern Phone cameras are so good that many people use them to create online courses. So long as you can shoot HD quality video your fine to use your phone.
It’s worth investing in a decent label microphone as audio issues are the hardest to fix post production.
After you’ve finished your videos you need to edit them to get the best possible quality before upload.
Don’t forget to check for spelling mistakes, typos and other errors.
There are plenty of free video editing software products you can use to create presentations and to improve the quality of your course.
Presentation and recording Software:
- OpenOffice Impress is a good free alternative to PowerPoint
- CamStudio is good screen capture software
- OpenBoard is the leading free whiteboard software for Windows, Mac and Linux
Post Production Software:
- Blender or Lightworks for video editing
- Handbrake for video format transcoding